Hope you didn't miss me too much yesterday. In order to support the work we've been doing on branding, click here for some truly detailed info on how media companies brand themselves.
In order to brand your site properly, you'll need to build your own style/brand. Type 'brand guide' into google and you'll see the number of media companies that have put that detail online. Have a look at a couple.
One of the key things that a brand has - that you don't - is a name. Follow this link for the google keyword tool. V useful.
And remember, your proposal assignmentis due on the first Monday after half term - 3rd Nov. 400 words on what your site is about, who the audience is, how you're going to style/brand it, what's going to be on your part of the site... + sketches and a photoshop composite graphically demonstrating what your part of the site will look like. Happy holidays.
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